I professionalized what I’m best in by working as a personal support behind artists and teams to fulfil their creative visions — may it be as a producer, a freelance artist manager, a casting agent, a creative number cruncher, a problem solver or just an everything-in-mind-keeper. I can provide photographers and other creatives with a "built-to-fit“ service, ranging from the first briefing study up to the final billing. Proceeding with my personal vision in mind: to bring people together who create extraordinary outcomes, while supporting an extremely skilled team. Due to my years of experience in stills production, studio management and representing photographers I’m aware of the specific needs and requirements of the advertising industry. Every project is different, every person I work with is unique and has their own personal expectations and needs. During former projects the one essential learning was that teamwork is the key to a successful and powerful production. This is how &PAULA was born. It is not only my company name but it is exactly what I do: I’m an add-on to every project with a new drawer to be opened.